Richardt Dannhauser
Richardt Dannhauser COO

Corporate communications are the cornerstone of a successful business strategy, internally and externally.

When a business strategy doesn’t work properly, it can have dire consequences for the reputation and employee engagement of Nigerian businesses.

On the international front, Facebook came under global scrutiny in 2018 after it chose to remain silent about Trump’s consulting firm, Cambridge Analytica, gaining access to the private information of more than 80 million users. The tech giant now faces a potentially exorbitant fine by the Federal Trade Commission and is under criminal investigation for its data-sharing policies. This has tarnished its reputation.

Now that you know what the aftermath of poor communication services can be, read our blog to help improve communications in your workplace.

Strive for consistency and vision

A clear vision determines the company’s direction and articulates what it will and won’t do. When businesses know their path, it helps them to identify which ideas to pursue – and this focus puts less strain on scarce resources. A clear vision helps to drive employees and informs customers about your business. The vision that communicates the brand’s personality will help you to set up a lean internal communication strategy. Things can quickly start to unravel when there’s no strategy in place. Employees might isolate themselves because they don’t know how to communicate with their peers, supervisors or clients, which might lead to a rift in the organisation. A lack of strategy will also lead to insufficient processing and distribution of information.

Use the right communication tool for the desired result

Effective communication services in the company allow employees to tap into shared resources. To drive talent-sharing, companies need to enable company-wide conversations. It’s important to have a list of communication services to draw from as each message will dictate a different medium. We therefore believe in mixing traditional communication services with communicating over the Internet: both are still relevant. Harness the power of effective direct communications using any one of our unique solutions. Explore them here

For instance, large organisations that need to send out bulk messages that are more casual in tone can use a company WhatsApp group. On the other hand, if Susan in the finance department needs to clarify a client’s account, a phone call or email will be the more appropriate channel. Think clearly about which communication channels your business needs to facilitate better collaboration and understanding.

Relying too much on a single communication service or too many?

Once you review which communication services are in use, you might find that your company is relying too heavily on a single one. Could you be missing a vital tool in your communication model? On the other hand, too many platforms can overwhelm employees and cause a communication overload. If employees use instant messaging, Skype, an intranet service or email to communicate internally, the decision on which one to use in which instance can be confusing. Keep internal communications in one place using a single platform so staff can choose between sending an update to an entire team or a private message to a particular employee.

Improve call quality by using unified communications

Companies want a business phone that extends far beyond the traditional service. Using unified communications such as Voice over Internet Protocol (VoIP) offers businesses a single system to manage multiple tools. VoIP boosts efficiency when linked to unified communication services such as collaboration tools, social media networks and CRM applications. Using a single platform for a range of applications ensures that nothing is missed, which makes for responsive businesses in the digital economy.

Employees are freed from their desks by using a telephony system that integrates with mobile communications. For instance, a sales representative in the field can still receive and make calls from the company phone using their own device. Using our Communicator app and an Internet connection, the sales representative will be linked to all tools available on their mobile device. This will make it seem as if they are everywhere at once. When your company makes use of unified communications, you can link multiple points of contact to provide a better customer service.

Nigerian businesses cannot thrive without effective communications. For more information on how to improve yours, download our guide.

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